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India's D2C Boom Has Raised the Bar for Packaging India is in the middle of a remarkable D2C revolution. Hundreds of new direct-to-consumer brands are launching every month across categories like skincare, wellness, food, fashion, fitness, and home goods. These brands are building their audiences on Instagram and YouTube, fulfilling orders through Shiprocket and...

Fashion E-commerce in India Is Booming — Is Your Packaging Keeping Up? India's fashion e-commerce market has exploded over the past five years. Sellers on Meesho, Amazon, Flipkart, and Myntra collectively ship hundreds of millions of garment orders annually. D2C clothing brands are launching every week, and even traditional textile merchants in Surat, Jaipur,...

Mailer boxes have become the packaging of choice for D2C brands across India — and for good reason. They open cleanly, look polished, and protect products well without excessive bulk. But sizing a mailer box incorrectly is one of the most common mistakes new e-commerce sellers make. Too large and your product rattles around....