How Better Packaging Reduces Product Returns for E-commerce Sellers in India
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Returns Are Quietly Destroying E-commerce Margins in India India's e-commerce return rates are among the highest in the world for certain categories. Fashion returns average 20–30%, electronics run at 10–15%, and even general merchandise sees 8–12% return rates on major platforms. Behind every return is a real cost: reverse logistics, quality inspection, repackaging, potential...
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